Stage time, not screen time

Pop! Booker started because Brutus spent more time scrolling through DMs and emails than talking to bands about playing a monthly showcase at the local dive bar. A good 90% of the work was cross-referencing texts and emails and journal notes and spreadsheets--only 10% was actually talking to bands.

Booking software existed, and organizational tools integrate, but building out a platform took four $7/month subscriptions, plus setup time. That wasn't worth it for as an unpaid booker. Plus, it was still manual entry anyway.

So Brutus and Naidi built Pop! Booker in 2026 for the divebars; with an infrastructure that will scale to the stars.

Pop! Booker organizes communications with schedules across performers, venues, promoters, talent agencies and more. No more scattered emails, dms and show calendars--booking lives in one place so we can spend more time at the stage, on one side or the other.

We're small and focused. We built feedback from our users into our platform on day one.

The team

Ben Gruey

Co-founder

From poetry to journalism to physics and finally data engineering instead of academia, Ben loves live music above most things. Paychecks aside, when Ben looks at tech he hears am off-handed comment from his father back when they still had an outhouse: "Maybe we should has asked if we Should, more than if we Could."

Naidi Shuli

Co-founder

From code to product ideas, he somehow ended up somewhere between architecture, business decisions, and probably three side projects at once. With a deep love for physics and complicated problems, he likes building useful things and asking "what if we make it better?" more often than he should. Outside work, he's either traveling, talking about cars, exploring music, or convincing himself that one more idea is definitely not too much.